Tác giả: Nguyen Trung Tien - Phung Thi Thanh Nguyet- Phong Thi Quynh Huong - Tran Thi Thanh Thao - Bui Hong Thuy Ngan - Lai Thi Huong Hoa

Số trang: 196-201

DOI url: 10.62831/202501024

Tóm tắt:

This study explores the factors influencing green product consumption behavior among university students in Vinh Long City. Data was collected from 230 students, and multivariate regression analysis was used to examine the relationships between the variables. The findings reveal that trust in manufacturers and brands had the most significant impact on green consumption behavior, followed by environmental awareness, health awareness, perceived behavioral control, green marketing, and subjective norms. These results provide valuable insights for promoting sustainable consumption practices among university students in the region.

TÀI LIỆU THAM KHẢO:

Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: A mediating role of green trust. Social Responsibility Journal, 17(8), 1320-1336. Braga, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., & Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54, 226-241. Hung, H. T., Quyen, H. T. T., & Nhi, H. T. (2018). Factors affecting the green consumption behavior of consumers in Hue City. Hue University Journal of Science: Economics and Development, 127(5A), 199-212. K. Peattie. (2010). Green consumption: Behavior and norms. Annual Review of Environment and Resources, 35(1), 195-228. Li, L., Huang, W., Gao, Z., Xu, Y., & Huang, C. H. (2021). Determinants that influence Green Consumption Intention: An Investigation of Environmental Perceptions of College Students in China. International journal of Engineering, Business and Management, 5(5), 1-5. Lin, C. (2022). Study on Green Consumption Intention of University Students in the Guangdong-Hong KongMacao Greater Bay Area. Applied & Educational Psychology, 3(1), 56-64.

Từ khóa:

green product, consumption, student, university

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